For the EaseMyTrip campaign, we executed a creative and engaging strategy designed to maximize reach and user interaction. The campaign featured a custom Instagram filter that aligned with the theme of travel excitement and memorable journeys. Collaborating with 500+ micro-influencers across India, we encouraged influencers to use the filter in their posts and stories, creatively showcasing their travel experiences booked via EaseMyTrip.
The campaign successfully resonated with a wide audience, thanks to influencers from diverse backgrounds and regions. As users began to share their own travel stories using the filter, it quickly gained momentum and turned into a viral trend. This organic buzz significantly amplified the campaign’s reach.
The results were remarkable, with the campaign achieving over 20M+ reach across Instagram. The combination of influencer-driven content, engaging visuals, and the EaseMyTrip filter created a strong narrative that kept the brand in the spotlight and reinforced EaseMyTrip’s position as a trusted travel partner for Indian travelers.