For the Dunki campaign, we designed a strategic marketing approach that combined impactful social media tactics with influencer-driven promotions. The campaign’s core focus was on driving conversations across Twitter, where top influencers actively shared engaging content that highlighted the film’s unique narrative and Shah Rukh Khan’s presence. Simultaneously, Instagram marketing played a key role in building excitement, with creative posts designed to connect with both casual viewers and SRK’s loyal fanbase. Our YouTube marketing efforts included compelling content that reinforced the film’s emotional appeal and cinematic depth. By blending these elements, we successfully created an organic buzz that kept Dunki in the spotlight from its promotional phase to its continued success post-release. This strategic approach ensured Dunki resonated with audiences, sparking meaningful conversations and sustained engagement across platforms.